The Art of the Fail

A long-form podcast hosted by Kristian Borghesan and Chris Buttenham. We have un-edited conversations with entrepreneurs, innovators and anyone interesting that will sit down with us. The conversations are real, raw and unfiltered while addressing their f*ck ups, hardships and failures. We hope these conversations are insightful, but at the very least entertaining.

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The podcast is proudly sponsored by: Stones & Hustle | The Exclusive Lifestlye Brand For True Entrepreneurs

S3E4 [NEW] - With April Dunford

We might not be fast at releasing episodes, but it's all about positioning, right? The 4th episode of Season 3 features the wonderful April Dunford! April has been involved with 7 tech startups (6 of them were acquired), 3 global tech giants and over 25 years of experience in the world of product marketing. We talk about product positioning and letting your failures actually sink in.
Watch this episode on YouTube

S3E3 - With Jordan Boesch

The—perhaps delayed, yet definitely worth-the-wait 3rd episode of Season 3 is here! Jordan Boesch, founder of rapid-growth company 7Shifts joins us and tells us about his journey through the entrepreneurial gauntlet. Hint: It's not without it's hiccups..

Entrepreneurs and techies won't want to miss this episode!
Watch this episode on YouTube

S3E2 - With Erin Bury

Season 3 rolls on with the ever-so lovely Erin Bury. Erin was recognized by Marketing Magazine as one of the top 30 under 30, she is a tech entrepreneur as well as a professional speaker. Her background, like most, was not paved with sunshine and rainbows. Erin shares her war stories from founding BetaKit, managing Eighty Eight agency and recently taking over as the CEO of Willful.
Watch this episode on YouTube

S3E1 - With Guy Kawasaki

A historic beginning to Season 3 of the podcast when we sat down with Guy Kawasaki. Author of over a dozen best-selling books, an instrumental member of the original Macintosh team and pioneer of technology evangelism (to name a few). Guy shares stories working for Steve Jobs in the early days of Apple, his thoughts on failure and announces something brand new he's working on for the first time!
Watch this episode on YouTube

S2E8 - With Steli Efti

It got real when we sat down with Steli Efti, author, entrepreneur, sales guru and CEO of Close.io. Steli shares his story of moving across the globe to pursue his dreams in Silicon Valley as well as his top 3 sales failures most startups make (and can avoid).
Watch this episode on YouTube

S2E7 - With Mark Bowden

This episode is packed full of insights and laughs as we are joined by Mark Bowden, world renowned body language expert, keynote speaker, author and entrepreneur. Mark share's the rocky start to his entrepreneurial journey, while also offering some of his greatest body language secrets for those in the midst of failure.
Watch this episode on YouTube

S2E6 - With Stephen Verbeek

On this episode we're joined by Stephen Verbeek, founder and CEO of Hello Cannabis, and a good friend to the show. Stephen shares the traumatic story of an injury that turned into an addiction and eventually the inspiration for Hello Cannabis today.
Watch this episode on YouTube

S2E5 - With Melanie Sodka

This time on the podcast we had the pleasure of sitting down with Melanie Sodka, entrepreneur, professor, speaker, author and (if that wasn't enough) host of the podcast "Capacity Creator". We have some good laughs while Melanie helps us navigate around the topic of capacity, and her journey from the corporate world to entrepreneurship and beyond.
Watch this episode on YouTube


S2E4 - With Patrick Lor

In this brand new episode we sit down with the ever so kind Patrick Lor, Managing Director of Panache Ventures, co-founder of iStock Photo, Dissolve and more. Pat walks us through his journey from the corporate life into entrepreneurship, big time exit's and beyond while stopping along the way to highlight some juicy failures and lessons learned.
Watch this episode on YouTube


S2E3 - With Jeremy Tunnell

On S2 E3 we're joined by Jeremy Tunnell, co-founder of Thumbtack. We share some laughs for what Thumbtack could have been named, get deep talking about Jeremy's departure from the company, and even dabble into some politics as we learn where Jeremy's heading next. You won't want to miss this one. Watch this episode on YouTube


S2E2 - With Edwin Frondozo

On S2 E2 we're joined by Edwin Frondozo, co-founder of Slingshot VoIP and host of award-winning The Business Leadership Podcast. Edwin opens up and talks about his early days working in corporate, his journey as an entrepreneur and some of the struggles he's faced starting up companies. Watch this episode on YouTube


S2E1 - With Sanjay Singhal

On the season opener we chat and have plenty of laughs with Sanjay Singhal, co-founder of Audiobooks.com (acquired) and Partner at 500 Startups. Sanjay talks about the influence his family had on his education, almost creating what would have been the first BlackBerry, losing out on a deal that would have netted him more than $20M, and so much more! You can pick up a copy of Sanjay's memoir "Zero to Tesla" on Amazon. Watch this episode on YouTube

About Us

Kris and Chris met to reach one common goal: openly share our struggles, unmask the stigma around failing and help other people do the same.

Entrepreneurship is tough. Hell, life is tough no matter who you are.

We are building our companies in the open and are excited to share our experiences with you along the way and introduce you to some of the most influential entrepreneurs, startups and other interesting individuals around the globe, who will do the same. We don't claim to have the answers, but we can continue to learn by sharing stories and experiences along the way and from people we meet.

Kristian Borghesan

After mastering the art of building relationships offline, Kristian applied this skill to growth marketing and helped co-found BRÜHA, as well as ARCH

Chris Buttenham

As self-proclaimed serial entrprepeneur, Chris is currently the Co-Founder and CEO of Obie.ai. A proud 500 Startups alum, this company is changing the way people find knowledge and documentation at work.

Chris' thoughts on failure.

Get in touch

Wanna get in touch with the boys? Have someone in mind that would be a great guest on the show? Just want to tell us to fuck off? Drop us a line below.